Fuel Your Passion
At Motovator Coffee, we believe great coffee fuels more than just your morning—it powers your passion. Born from the intersection of automotive culture and specialty coffee, our mission is to craft bold, high-performance blends that keep you moving, whether you’re in the garage, on the road, or chasing your next adventure.
Premium Beans
Our beans are 100% specialty-grade Arabica, ethically sourced from the best farms. Each roast is carefully profiled to deliver bold flavor, smooth balance, and clean energy—the perfect spark to start your engine every day.
More Than Coffee—It’s a Lifestyle
Motovator isn’t just coffee, it’s a lifestyle. Inspired by speed, precision, craftsmanship and horsepower, every bag celebrates the community of car enthusiasts and go-getters who refuse to settle for anything less than premium performance.
The Founding Team
I'm Austin Paruch, founder of Motovator Inc., and my journey has always been fueled by a passion for craftsmanship. I got my start restoring brass-era Rolls-Royces—an incredibly detailed and time-consuming process that taught me patience and precision. From there, I honed my skills restoring concours-level Ferraris and eventually spent over a decade running a custom automotive fabrication shop. With a small but talented team, we brought a wide range of vehicles back to life and built a few from the ground up. Today, that same dedication drives Motovator Inc.—a purpose-driven coffee brand created to fuel car culture and support the next generation of skilled craftspeople.
