Motovator Inc.

Fueling the next generation of automotive craftsmen.

Bold coffee that gives back to the culture we live for.

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  • "Motovator coffee is real smooth. It makes a great cup of coffee and it’s a wonderful way to start your day!"
    Bob S.
  • "Motovator coffee is absolutely delicious and satisfying. I am somewhat sensitive to caffeine and unlike many decaf coffees this brand's is rich and flavorful ! We typically brew a 50/50 blend and it starts our day perfectly -revved and ready to go. Awesome way to start the day."
    Bonnie P.
  • "10/10! The coffee is amazing, and the mission is just the cherry on top. ♥️"
    Carley B.
  • "Awesome stuff! Been drinking it every morning."
    Levi G.
  • "This is great coffee! The guys at the shop love it."
    Hammer Fab

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Coffee Bundles

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Motovator Premium Stainless Travel Mug - Motovator, Inc.

Travel Mugs

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Apparel

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All Products

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Motovator Spark! Premium Ground Coffee - Motovator, Inc.

Coffee

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  • High-Performance Energy

    High-Performance Energy
  • High-Performance Energy

    Smooth, Bold Flavor
  • Premium & Ethically Sourced

    Premium & Ethically Sourced
  • Premium & Ethically Sourced

    Built for Car Enthusiasts

Bold Flavours

Sunday Drive

Spark

100% SPECIALTY-GRADE ARABICA BEANS

Choose Your Drive: Caffeinated or Decaf

Experience the full-bodied intensity of our signature caffeinated roast or indulge in the refined smoothness of our decaf. Two distinct profiles, one passion for exceptional coffee.

Premium Coffee Selection

Our roasting partner scours the earth to find the highest quality beans available.

Coffee flavors are affected by factors such as the country of origin, soil conditions, growth elevation, and processing methods. Together, we have crafted delightful roast profiles that ignite the senses and satisfy the most discerning pallets.

Precision Roasting

We elevate your coffee experience by roasting our beans with IMF Italian-made roasters, renowned for their innovative hot-air roasting technology. This advanced method ensures precise temperature control and uniform heat distribution, resulting in a cleaner, more consistent flavor profile. IMF's commitment to sustainability is evident through their energy-efficient systems and low-emission processes, aligning with global environmental standards. By choosing IMF, we not only guarantee exceptional taste but also embrace an environmentaly friendly roasting process.

  • IMF Roasters

    IMF Italian-made roasters

  • Hot Air Roasting

    IMF Italian-made roasters

  • Eco Friendly

    Energy-efficient systems

  • Bold Taste

     Guaranteed exceptional taste 

Motovator Values

  • Quality Craftsmanship

    Motovator Inc. was founded by a custom car builder and vintage car restorer known for his metal craft. We apply that same attention to detail and quality craftsmanship in all that we do. Click to learn how to brew coffee the right way... and yes, there is a right way!

  • young man grinding on a car and throwing sparks

    Automotive Education Support

    We believe in the value of skilled trades education and craft based apprenticeship programs. These programs can change lives, launch careers, and inspire entrepreneurs. Learn more about The Motovator Mission.

  • image of the state of Wisconsin and USA flag that says "we support local"

    Proudly American, Proudly Wisconsin

    We prioritize working with Wisconsin based businesses. We cherish the ability to meet in-person, shake hands, and build long term business relationships while supporting local communities.

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Motovator Blog

Fuel your day with more than just coffee. The Motovator Blog is where caffeine meets car culture — packed with insights, stories, and tips for those who live life in the fast lane.

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